Search for dissertations about: "customer orientation"

Showing result 1 - 5 of 53 swedish dissertations containing the words customer orientation.

  2. 1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

    Author : Fredrik Dahlsten; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

    Abstract : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. READ MORE

  4. 2. The Change from Feature Focus to Customer Focus in Packaging Development

    Author : Annika Olsson; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Individual Organizational Learning; Packaging Development; Customer Orientation; Perspective Change; Teknik; Technological sciences; Customer Value; Action Research; Innovation;

    Abstract : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. READ MORE

  5. 3. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance

    Author : Rosalina Torres-Ortega; Spain Autonomous University of Barcelona; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born global firms; market orientation; orientation towards international markets; performance; scale validation; multi-country approach; structural equation model; Företagsekonomi; Business administration;

    Abstract : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. READ MORE

  6. 4. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry

    Author : Nishant Kumar; Ali Yakhlef; Axèle Giroud; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; early internationalisation of firms; Indian knowledge-intensive born global firms; capability-based view; international entrepreneurship; entrepreneurial orientation; organisational learning; customer orientation; företagsekonomi; Business Administration;

    Abstract : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. READ MORE

  7. 5. Organizational and Individual response to hybridity in the public sector : A case study exploring the customer orientation of the Swedish Enforcement Authority

    Author : Henrik Edlund; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public Management; Organizational hybridity; Customer orientation; Institutional logics; NPM;

    Abstract : The aim of this study is to understand the response of public organizations and frontline public servants to the organizational hybridity that occurs when public organizations adopt market-inspired elements. To reach the aim I examine public sector customer orientation and how public organizations, as well as their employees, manage customer orientation, and the demands that the concept presents, alongside the demands traditionally presented to public organizations, and which motives and explanations that may be observed regarding how they manage these different demands. READ MORE