Search for dissertations about: "customer process"

Showing result 1 - 5 of 386 swedish dissertations containing the words customer process.

2. 1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

   Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

   Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE

4. 2. On customer value : a study of the IT supplier Atea and three of its customers

   Author : Sarah Serbin Wikner; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP; Business studies;

   Abstract : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). READ MORE

5. 3. Customer Complaint Behaviour in Service

   Author : Bård Tronvoll; Bo Edvardsson; Anders Gustafsson; Robert Johnston; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer complaint behaviour; complaint; dynamic; process; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. READ MORE

6. 4. Health Care Customer Creativity

   Author : Hannah Snyder; Mattias Elg; Lars Witell; Linköpings universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer creativity; service innovation; health care; co-creation; customer involvement;

   Abstract : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. READ MORE

7. 5. The integration of customer needs in e-business systems

   Author : Annika Olsson; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; value process; customer process mapping; customer perspective; Web-based systems; e-business;

   Abstract : The establishment of e-businesses has often been implemented from the inside of companies rather than from the customer perspective and the knowledge about customer needs from traditional businesses have been applied directly into new e-business systems. The overall objective of this study is to identify how to better understand customer needs and how to integrate these needs in order to create customer value when developing and establishing e-business systems for products and services. READ MORE