Search for dissertations about: "customer retention"

Showing result 1 - 5 of 8 swedish dissertations containing the words customer retention.

2. 1. Essays on strategic price bundling in retail banking

   Author : Merja Mankila; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

   Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

4. 2. Sociotechnical Aspects of Automated Recommendations : Algorithms, Ethics, and Evaluation

   Author : Dimitris Paraschakis; Bengt J. Nilsson; Christina Lioma; Malmö universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; recommender systems; recommendations; matchmaking; recommendation ethics;

   Abstract : Recommender systems are algorithmic tools that assist users in discovering relevant items from a wide range of available options. Along with the apparent user value in mitigating the choice overload, they have an important business value in boosting sales and customer retention. READ MORE

5. 3. Ownership or Access? : A study of mobility services in the access economy

   Author : Brenda Nansubuga; Christian Kowalkowski; Erik Sundin; Tobias Schäfers; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : The access economy is a business model emphasizing temporary access and usage over permanent ownership, centered on the renting of products among individuals or organizations. Endorsed by the media, analysts, and researchers, access-based services, which allow customers to pay for the temporary use of a product without owning it, have gained popularity in various consumer and business-to-business industries, including mobility, fashion, and mechanical equipment. READ MORE

6. 4. Circular Business Model Design : Business Opportunities from Retaining Value of Products and Materials

   Author : Julia L.K. Nußholz; Internationella miljöinstitutet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Circular Economy; business model innovation; circular business model; Resource efficiency; Reuse; Life cycle management; Value creation; sustainability assessment; Circular business model tools;

   Abstract : Today our economy is largely based on linear material flows, and many products, such as electronics, furniture,building materials and textiles, are discarded even when they could still be used. Without urgent action, globalwaste is expected to increase by 70% by 2060 and global materials use is expected to more than double. READ MORE

7. 5. The Role of Service Guarantees in Managing Services

   Author : Sara Björlin Lidén; Bo Edvardsson; Robert Johnston; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service Guarantee; Service Recovery; Service Development; Service Management; Mystery Shopping; Focus Group Interview; Public Transport; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : Service guarantees have been argued to have many roles in managing services, for instance signal service quality, attract new customers, increase satisfaction and retention, and to differentiate the company from its competitors. Despite a growing interest from service organizations, research on service guarantees has been surprisingly scarce. READ MORE