Search for dissertations about: "customer value creation marketing"

Showing result 1 - 5 of 18 swedish dissertations containing the words customer value creation marketing.

  2. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

    Author : Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE

  4. 2. E-marketing and customer perceived value in travel and tourism

    Author : Maria Lexhagen; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  5. 3. Value creation and loyalty in exchange relationships : a dynamic perspective

    Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

  6. 4. Micro-foundations of value-based pricing and selling

    Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

  7. 5. On Value and Waste

    Author : Peter Wallström; Kristian Widén; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Waste; Marketing; Resource-based view; RBV; Construction Engineering and Management; Byggproduktion;

    Abstract : Value and waste are concepts that are used in improvement projects. In lean the concepts are fairly simple. Reduce the waste and the value has increased. However, value is both multidimensional and differs over time. READ MORE