Search for dissertations about: "customer value"

Showing result 1 - 5 of 249 swedish dissertations containing the words customer value.

  1. 1. Deconstructing value The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Företagsekonomi; Business Studies; Industrial Economics and Management; Industriell ekonomi och organisation;

    Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE

  2. 2. On customer value : a study of the IT supplier Atea and three of its customers

    University dissertation from Linköping : Linköpings universitet

    Author : Sarah Serbin Wikner; [2007]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP;

    Abstract : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). READ MORE

  3. 3. Developing collaborative customer-supplier relationships through value co-creation

    University dissertation from Örebro : Örebro universitetsbibliotek

    Author : Nina Hasche; Claes Hultman; Björn Bjerke; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE

  4. 4. On Customer Value : A Study of the IT Supplier Atea and Three of its Customers

    University dissertation from Linköping : Department of Management and Engineering, Linköping University

    Author : Sarah Wikner; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer value; selection process; offering content; offering process; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : .... READ MORE

  5. 5. Customer Rituals Ethnographic explorations of wine rituals with families and friends

    University dissertation from Stockholm : Stockholm Business School, Stockholm University

    Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; Business Administration; företagsekonomi;

    Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE