Search for dissertations about: "customer value"

Showing result 16 - 20 of 260 swedish dissertations containing the words customer value.

2. 16. Value Driven Design : a methodology for value-oriented decision making in preliminary design

   Author : Alessandro Bertoni; Sergio Cavalieri; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Produktinnovation; Product Innovation;

   Abstract : Making design decisions during preliminary design of a complex product, such as an aircraft, is a difficult activity. Numerous teams, acting on a global scale, take part in such design activities, approaching the problem from different perspectives and at different levels of granularity. READ MORE

4. 17. Quality practice and customer value: strengthening the ideal linkage

   Author : Johan Lilja; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer value; Total Quality Management; Quality Technology and Management; TQM; Quality control; attractive quality; Kvalitetsteknik; Kvalitet; Other industrial engineering and economics; Övrig industriell teknik och ekonomi; Kvalitetsteknik;

   Abstract : Quality management is continuously evolving and the progression so far is frequently described in terms of four stages. According to these descriptions, Total Quality Management (TQM) constitutes the currently highest level, or fourth stage, of quality management. READ MORE

5. 18. Pricing value and selling value : A view on individuals within organizations

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE

6. 19. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

   Author : Patrick L Sweet; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

7. 20. The Change from Feature Focus to Customer Focus in Packaging Development

   Author : Annika Olsson; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Individual Organizational Learning; Packaging Development; Customer Orientation; Perspective Change; Teknik; Technological sciences; Customer Value; Action Research; Innovation;

   Abstract : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. READ MORE