Search for dissertations about: "customer web development"

Showing result 1 - 5 of 10 swedish dissertations containing the words customer web development.

2. 1. The integration of customer needs in e-business systems

   Author : Annika Olsson; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; value process; customer process mapping; customer perspective; Web-based systems; e-business;

   Abstract : The establishment of e-businesses has often been implemented from the inside of companies rather than from the customer perspective and the knowledge about customer needs from traditional businesses have been applied directly into new e-business systems. The overall objective of this study is to identify how to better understand customer needs and how to integrate these needs in order to create customer value when developing and establishing e-business systems for products and services. READ MORE

4. 2. Creating a Force of Development in Swedish Healthcare : A Contribution from the First-Line Managers’ Perspective When Driving Improvement Work Based on Lean

   Author : Therese Kahm; Håkan Wiklund; Pernilla Ingelsson; Bonnie Poksinska; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; healthcare; first-line managers; organizational development; improvement work; Lean;

   Abstract : This thesis is about the healthcare managers, working at operational levels, defined as the first-line managers. These managers often are given the role and responsibility to integrate improvements into daily work. A stronger development ability of Swedish healthcare requires first-line managers with a developed ability to lead change. READ MORE

5. 3. Remote assessment of intangible product experiences: A means to assist product development

   Author : Per Kristav; Innovation; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Remote product assessment; visual product characteristics; assessing customers’ product experiences; web-based survey; industrial design;

   Abstract : There is a need from industry to better understand how customers perceive products. To develop products without understanding subjective perceptions and experiences is to risk that products with low customer value are devel-oped. As a consequence product target groups may be missed and intended market success may not occur. READ MORE

6. 4. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

   Author : Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
   Keywords : Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

   Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE

7. 5. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

   Author : Patrick L Sweet; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE