Search for dissertations about: "data driven marketing"

Showing result 1 - 5 of 11 swedish dissertations containing the words data driven marketing.

  2. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

  4. 2. Customer-focused data-driven target setting

    Author : Anna Marti Bigorra; Ove Isaksson; Magnus Karlberg; Jan-Olov Aidanpää; Dag Henrik Bergsjö; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Abstract : To develop products through a customer-centric strategy, early stages of product development such as target setting play an important role. In the target setting stage Customer Needs (CN) are gathered and translated into Design Requirements (DR) in order to subsequently set product targets that fit cost constraints and at the same time result in high Customer Satisfaction (CS). READ MORE

  5. 3. Quantitative methods to support drug benefit-risk assessment

    Author : Ola Caster; Love Ekenberg; Mats Danielson; I. Ralph Edwards; Sir Michael Rawlins; Stockholms universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; data- och systemvetenskap; Computer and Systems Sciences;

    Abstract : Joint evaluation of drugs’ beneficial and adverse effects is required in many situations, in particular to inform decisions on initial or sustained marketing of drugs, or to guide the treatment of individual patients. This synthesis, known as benefit-risk assessment, is without doubt important: timely decisions supported by transparent and sound assessments can reduce mortality and morbidity in potentially large groups of patients. READ MORE

  6. 4. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

    Author : Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

    Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE

  7. 5. Predicting functional product availability and cost through a simulation driven approach

    Author : Petter Kyösti; Tobias Larsson; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Abstract : New business models, which adhere to new customer values and demands with more service content, call for a closer look at the offered product concepts. One promising methodology is the Functional Product, a total care solution, in which function is guaranteed to a specified level of availability. READ MORE