Search for dissertations about: "data marketing"
Showing result 1 - 5 of 136 swedish dissertations containing the words data marketing.
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1. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE
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2. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing
Abstract : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. READ MORE
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3. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE
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4. Collaboratively Learning Marketing: How Organizations Jointly Develop and Appropriate Marketing Knowledge
Abstract : Business organizations increasingly face the problem of how to generate and share knowledge in collaboration with other, separate, business organizations. Researchers in the field of inter-organizational learning have started to study the partner-characteristic, partner-dynamic, and partner-situational factors that influence the process and outcome of such strategic learning collaboration. READ MORE
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5. Social Marketing through Events
Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE