Search for dissertations about: "denotation"

Found 3 swedish dissertations containing the word denotation.

  2. 1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

  4. 2. Andelivets agitator : J A Eklund, kristendomen och kulturen

    Author : Johan Sundeen; Avdelningen för idé- och lärdomshistoria; []
    Keywords : HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; Culture; cultural struggle; public theology; Christianity; personalism; idealism; spiritual life; history.; humanities; naturalism; science; nationalism;

    Abstract : The purpose of this thesis is to study the formation of opinions in issues related to the problem area of Christianity and culture of Public Theologian J A Eklund (1863-1945). The concept of Public Theologian refers to a theologian, who by participating in the cultural debate, strives to convince the public that Christianity is a superior theory of life even in modern society, and of Christianity’s relevance in every area of society. READ MORE

  5. 3. The extended voice : Instances of myth in the Indo-European corpus

    Author : Peter Jackson; Uppsala universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Religion; Indo-European poetics; Vedic religion; Greek religion; pre-Christian Scandinavian religion; myth; oral tradition; oral literature; Religionsvetenskap Teologi; Religion Theology; Religionsvetenskap Teologi; History Of Religions; religionshistoria;

    Abstract : Proceeding from the presence of recurrent, poetic phrases and verbal collocations in early texts composed in Indo-European languages, this study is an attempt to elucidate some fundamental problems of myth, tradition and culture. The scholarly study of Indo-European religions and mythology-initiated during the 19th century and proceeding up to modem times with varying success-has often been devoted to the task of restoring a homogeneous system of Indo-European religious beliefs by searching for deep-seated reflexes of such a system in the historically attainable cultures. READ MORE