Search for dissertations about: "design and brand"

Showing result 1 - 5 of 54 swedish dissertations containing the words design and brand.

2. 1. Bling & : Other Breaches in Design

   Author : Despina Christoforidou; Industridesign; []
   Keywords : HUMANIORA; HUMANITIES; Design; norms and values in the design field; Bling; blindspots; breaching experiments; breaches; breachers; in-betweenness mellanförskap ; in-betweeners mellanförskapare ; design as in-betweenness mellanförskap ; monolithic and polylithic contexts; norm critique norm creativity norm awareness; Design; normer och värderingar i designfältet; blinda fläckar; normbrytande experiment breaching experiments ; normbrott breaches ; normbrytare breachers ; mellanförskap; mellanförskapare; design som mellanförskap; monolitiska och polylitiska sammanhang; normkritik normkreativitet normmedvetenhet;

   Abstract : The overall theme of this thesis is norm deviations, i.e. breaches, as an approach to illuminating blindspots in the design field in order to handle potential friction that arises constructively. READ MORE

4. 2. Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products

   Author : Torbjörn Andersson; Johan Ölvander; Anders Warell; Stefan Holmlid; Monika Hestad; Linköpings universitet; []
   Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Aesthetic flexibility; industrial design; product modularity; brand extension; product portfolio development; carry-over; face-lift;

   Abstract : The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. READ MORE

5. 3. Aesthetic Flexibility : In Industrial Design Practice

   Author : Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
   Keywords : HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

   Abstract : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. READ MORE

6. 4. Toward Inclusive Pharmaceutical Packaging : An Innovation and Design Process Perspective

   Author : Giana Lorenzini; Förpackningslogistik; []
   Keywords : HUMANIORA; HUMANITIES; Inclusive Design; Packaging Design; Packaging Innovation; Pharmaceutical Packaging;

   Abstract : Pharmaceutical packaging has an increasing importance in aging societies, wherepeople depend on medicines for their own care and well-being. Previous research shows that pharmaceutical packaging is a source of uncertainties, confusion, and daily struggles. READ MORE

7. 5. Design-led organisations : A multiple-case study of the interplay between design and marketing

   Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

   Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE