Search for dissertations about: "design management marketing"

Showing result 1 - 5 of 24 swedish dissertations containing the words design management marketing.

  2. 1. Service Design : a conceptualization of an emerging practice

    Author : Katarina Wetter Edman; Göteborgs universitet; []
    Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; design practice; design management; user involvement; service marketing management; service-dominant logic; tjänstedesign; designpraktik; design management; användarinvolvering; Service; service design; design practice; design management; user involvement; service marketing management; Service-Dominant logic;

    Abstract : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. READ MORE

  4. 2. Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience

    Author : Katarina Wetter Edman; Göteborgs universitet; []
    Keywords : HUMANIORA; HUMANITIES; NATURVETENSKAP; NATURAL SCIENCES; Design for Service; design practice; service logic; service design; user involvement user centered design; materialization; narrative; experience; design for service;

    Abstract : During the past approximately 15 years designers have paid increasing attention to service and changes in our society, resulting in a new design discipline – service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and through multidisciplinary teams and using visualization skills in these situations. READ MORE

  5. 3. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  6. 4. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

    Author : Katarina Svensson Kling; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

    Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE

  7. 5. Visual Management - on Communication in Product Development Organizations

    Author : Ludvig Lindlöf; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product development management; Boundary object; Visual management; Information processing capability; Task communication;

    Abstract : Product development implies a need for information processing capability due to its uncertain and ambiguous nature. Uncertainty is troublesome as it limits an organization’s ability to plan for, and make decisions about, the activities that need to be made in order to reach the objectives of the organization. READ MORE