Search for dissertations about: "digital customer experience"

Showing result 1 - 5 of 8 swedish dissertations containing the words digital customer experience.

  2. 1. Exploring customer needs from a digital healthcare service

    Author : Daan Kabel; Mattias Elg; Jason Martin; Lars Witell; Anders Fundin; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; Digital service quality; E-health; mHealth; Voice of the customer; Electronic word-of-mouth; Method comparison;

    Abstract : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. READ MORE

  4. 2. Going digital : Business model innovation in omni-channel retailing

    Author : Milan Jocevski; Niklas Arvidsson; Antonio Ghezzi; Maxim Miterev; Hannu Saarijärvi; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Over the last ten years, digital technologies have had immense effect on the way we live and work, on organizational forms, and on industrial trends. These effects have not left retail industries and their various actors untouched, but have rather forced them to adapt to the changing environment. READ MORE

  5. 3. Full-adoption of digital payment methods? : Barriers and barrier-breakers from a Swedish bank customer perspective

    Author : Irina Dimitrova; Peter Öhman; Darush Yazdanfar; Niklas Arvidsson; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cashless society; Digital payment methods; Full-adoption; Barriers; Barrier-breakers; Bank customers; Adopters-accepters; Adopters-resisters; Sweden;

    Abstract : Digitalisation and the Covid-19 pandemic have accelerated the decrease in demand for cash worldwide. This also concerns Sweden, which might be on its way to being the first cashless country in the world. The idea of a cashless society is motivated by various assumed benefits, although it also entails certain inherent challenges. READ MORE

  6. 4. On fit uncertainty-reducing interventions in retail supply chains

    Author : Emmelie Gustafsson; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; digital product fitting; retail supply chains; experience goods; product recommendation system; product recommender; Fit uncertainty;

    Abstract : Fit uncertainty is used in this doctoral thesis to describe the customer’s experience of uncertainty about the physical fit of a product when shopping for experience goods. Experience goods are products whose attributes are difficult to ascertain without physical examination. READ MORE

  7. 5. Strategies in the digital printing value system

    Author : Thomas Mejtoft; Nils Enlund; Richard Wahlund; KTH; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Computer science; Datavetenskap;

    Abstract : The research objective of this thesis is to identify corporate strategies and strategic decisions in the digital printing business and to analyze how these have evolved due to the introduction of digital printing. This thesis comprises three separate studies, all based on qualitative case methodology. READ MORE