Search for dissertations about: "digital fashion"
Showing result 1 - 5 of 58 swedish dissertations containing the words digital fashion.
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1. Tech Fashion : Fashion Institutionalization in Digital Technology
Abstract : This thesis explores aesthetization in general and fashion in particular in digital technology design and how we can design digital technology to account for the extended influences of fashion. The thesis applies a combination of methods to explore the new design space at the intersection of fashion and technology. READ MORE
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2. Becoming Image : Perspectives on Digital Culture, Fashion and Technofeminism
Abstract : Departing from a technofeminist perspective, Becoming Image, places the digital image in a broader context of modern and postmodern technological discourses and fashion. In four articles, the compilation dissertation expands a contemporary and imagistic tech discourse by questioning the ideology of ”masculinity”―specifically the idea of it as a historically male domain. READ MORE
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3. Commercialising social media : a study of fashion (blogo)spheres
Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE
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4. Succeeding implementation : the internet of things as a digitally transformative technology
Abstract : The Internet of Things (IoT) refers to ‘smart’, sensor- and intelligence-imbued, interconnected systems, intended to generate and process context-aware data that can be used to improve organizational processes. Improvement of logistical-, process-, or management-efficacy allows firms and organizations to radically change and enhance the efficiency and scale of key aspects of their operations. READ MORE
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5. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields
Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE