Search for dissertations about: "digital marketing customer"

Found 3 swedish dissertations containing the words digital marketing customer.

  2. 1. Tracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach

    Author : Patrik Stoopendahl; Jens Hultman; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer journey; Socio-material perspectives; Trace ethnography; Agency; Smartphone; Textil och mode generell ; Textiles and Fashion General ;

    Abstract : This doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that include consumers and their relationship with their smartphone as a device and a gateway to a digital market infrastructure. READ MORE

  4. 2. Exploring the online music market : consumer characteristics and value perceptions

    Author : Maria Styvén; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

  5. 3. The dissolution of channels and hierarchies : An inquiry into the changing customer relationships and organization of the computer corporations

    Author : Annalisa Tunisini; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : The study develops an analysis of the evolution that has occurred in the last decade incustomer relationships of the large computer manufacturing corporations and of the impactthat the changes in these relationships have had on the marketing management activity andorganization of these companies. The aim of our study is twofold - one empirical the othermore theoretical. READ MORE