Search for dissertations about: "digital marketing dissertation"

Showing result 1 - 5 of 6 swedish dissertations containing the words digital marketing dissertation.

  2. 1. The Digital Transformation of the Manufacturing Industry : Metamorphic Changes and Value Creation in the Industrial Network

    Author : Vincent Fremont; Enrico Baraldi; Cecilia Lindh; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Networks; Industrial Marketing and Purchasing; Resource Interaction; Digital Transformation; Industry 4.0; Engineering Science with specialization in industrial engineering and management; Teknisk fysik med inriktning mot industriell teknik;

    Abstract : The Industry 4.0 trend poses many challenges for the manufacturing industry and societies generally. The trend presents new challenges and opportunities related to industrial competitiveness and sustainability, as industrial firms adopt digital technologies to change how they interact and exchange data across their industrial network. READ MORE

  4. 2. Commercialising social media : a study of fashion (blogo)spheres

    Author : Christofer Laurell; Håkan Preiholt; Per Olof Berg; Hope Jensen Schau; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; commercialisation; marketing; fashion; blogs; spheres; företagsekonomi; Business Administration;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE

  5. 3. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

    Author : Mariko Takedomi Karlsson; Humanekologi; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

    Abstract : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. READ MORE

  6. 4. An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits

    Author : Åsa Friberg; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. READ MORE

  7. 5. Artificial market actors : explorations of automated business interactions

    Author : Richard Gatarski; Fred van Raaij; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Artificial intelligence; Electronic commerce; Marknadsföring; Artificiell intelligens; Elektronisk handel; Business Administration; företagsekonomi;

    Abstract : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. READ MORE