Search for dissertations about: "digital marketing on consumer"

Found 5 swedish dissertations containing the words digital marketing on consumer.

2. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

4. 2. Exploring the online music market : consumer characteristics and value perceptions

   Author : Maria Styvén; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

5. 3. Customised information on packaging : driving forces and logistical aspects

   Author : Magnus Viström; KTH; []
   Keywords : Technology; packaging; production; logistics; TEKNIKVETENSKAP; TECHNOLOGY; TEKNIKVETENSKAP;

   Abstract : This thesis work is divided into two parts that relate to each other. The first part investigates driving forces and limiting factors in the customisation of information on packaging and the second part focuses on how the customisation task should be performed in order to obtain high productivity and efficient logistics. READ MORE

6. 4. Experiencing sense of place in a virtual environment : real in the moment?

   Author : Ingvar Tjøstheim; Rikard Harr; John Waterworth; Phil Turner; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; telepresence; perception; sense of place; virtual tourism; video-games; digital humaniora; digital humanities;

   Abstract : The main goal of this thesis is to contribute to telepresence research by investigating a sightseeing experience in a virtual environment (VE) and by discussing insights from theories of telepresence, perception, experience of place, marketing and philosophy. The empirical work concerns a sightseeing experience, a visit to a city in a videogame (the VE). READ MORE

7. 5. Hybrid printing on fibre-based packaging : Performance, Quality and Market

   Author : Marcus Rehberger; Nils Enlund; Gunter Hübner; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; packaging; corrugated board; surface topography; print quality; variable data printing; hybrid printing; flexography; inkjet; print quality; market survey; Cellulose and paper engineering; Cellulosa- och pappersteknik;

   Abstract : Variable data will play a decisive role in the future of packaging and product promotion. Variable data printing (VDP) is a technique whereby certain information can be altered in an otherwise static layout with the help of a digital printing system, and in the packaging industry a wide range of applications is possible. READ MORE