Search for dissertations about: "digital marketing"

Showing result 1 - 5 of 16 swedish dissertations containing the words digital marketing.

  1. 1. Digital Marketing Strategy B2B and Stakeholders Communication

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Maryam Lashgari; KTH.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  2. 2. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    University dissertation from Luleå : Luleå University of Technology

    Author : Terrence Brown; Luleå tekniska universitet.; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

  3. 3. Servicescape for Digital Wellness Services for Young Elderly

    University dissertation from Åbo : Åbo Akademi University Press

    Author : Hans Allmér; [2018]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE

  4. 4. Commercialising social media a study of fashion (blogo)spheres

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Christofer Laurell; Stockholms universitet.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Administration; företagsekonomi; social media; commercialisation; marketing; fashion; blogs; spheres;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE

  5. 5. Innovative Behaviour of Small Firms Essays on Small Firms' Internationalisation and Use of Online Channels

    University dissertation from Umeå universitet

    Author : Vladimir Vanyushyn; Umeå universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE