Search for dissertations about: "digital marketing"

Showing result 11 - 15 of 16 swedish dissertations containing the words digital marketing.

  1. 11. Longitudinal Models for Quantifying Disease and Therapeutic Response in Multiple Sclerosis

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Ana M. Novakovic; Uppsala universitet.; [2017]
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; nonlinear mixed-effects models; pharmacometrics; NONMEM; multiple sclerosis; cladribine; EDSS; item response theory; relapse rate; absolute lymphocyte count; total volume T2 lesions; burden of disease; power; sample size; Pharmaceutical Science; Farmaceutisk vetenskap;

    Abstract : Treatment of patients with multiple sclerosis (MS) and development of new therapies have been challenging due to the disease complexity and slow progression, and the limited sensitivity of available clinical outcomes. Modeling and simulation has become an increasingly important component in drug development and in post-marketing optimization of use of medication. READ MORE

  2. 12. Model-Based Optimization of Clinical Trial Designs

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Camille Vong; Uppsala universitet.; [2014]
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; nonlinear mixed-effects models; pharmacometrics; likelihood ratio test; NONMEM; power; sample size; study design; proof-of-concept; dose-finding; population optimal design; LOQ; BQL data; neutropenia; docetaxel; myelosuppression; thrombocytopenia; MTD; Bayesian methods; 3 3 algorithm; dose escalation study; Pharmaceutical Science; Farmaceutisk vetenskap;

    Abstract : General attrition rates in drug development pipeline have been recognized as a necessity to shift gears towards new methodologies that allow earlier and correct decisions, and the optimal use of all information accrued throughout the process. The quantitative science of pharmacometrics using pharmacokinetic-pharmacodynamic models was identified as one of the strategies core to this renaissance. READ MORE

  3. 13. Artificial market actors : explorations of automated business interactions

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Richard Gatarski; Stockholms universitet.; [2001]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Artificial intelligence; Electronic commerce; Marknadsföring; Artificiell intelligens; Elektronisk handel; Business Administration; företagsekonomi;

    Abstract : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. READ MORE

  4. 14. Customised information on packaging driving forces and logistical aspects

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Magnus Viström; KTH.; [2004]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Technology; packaging; production; logistics; TEKNIKVETENSKAP; TECHNOLOGY; TEKNIKVETENSKAP;

    Abstract : This thesis work is divided into two parts that relate to each other. The first part investigates driving forces and limiting factors in the customisation of information on packaging and the second part focuses on how the customisation task should be performed in order to obtain high productivity and efficient logistics. READ MORE

  5. 15. The dissolution of channels and hierarchies : An inquiry into the changing customer relationships and organization of the computer corporations

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Annalisa Tunisini; Uppsala universitet.; [1997]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : The study develops an analysis of the evolution that has occurred in the last decade incustomer relationships of the large computer manufacturing corporations and of the impactthat the changes in these relationships have had on the marketing management activity andorganization of these companies. The aim of our study is twofold - one empirical the othermore theoretical. READ MORE