Search for dissertations about: "dissertation hotel"
Showing result 1 - 5 of 8 swedish dissertations containing the words dissertation hotel.
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1. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry
Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE
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2. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry
Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE
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3. Energy use in hotels and low-energy schools : Measurements and analysis of energy use and user-related parameters
Abstract : Decreasing CO2 emissions in the building sector by improving energy efficiency isan essential part of the goal to reduce global CO2 emissions, as the sector accountedfor nearly 40 percent of the energy-related CO2 emissions in 2017.There are six main parameters that affect a building's energy use. READ MORE
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4. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media
Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE
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5. Alien Places in Late Soviet Science Fiction : The "Unexpected Encounters" of Arkady and Boris Strugatsky as Novels and Films
Abstract : This dissertation deals with how science fiction reflects the shift in cultural paradigms that occurred in the Soviet Union between the 1960s and the 1970s. Interest was displaced from the rational to the irrational, from a scientific-technologically oriented optimism about the future to art, religion, philosophy and metaphysics. READ MORE