Search for dissertations about: "dissertation on digital marketing"

Found 4 swedish dissertations containing the words dissertation on digital marketing.

  1. 1. Aspects of the Impact of Technology Integration on Agility and Supply Chain Management - the Potential of Digital Packaging Printing

    University dissertation from Packaging Logistics, Lund University

    Author : Magnus Viström; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; agile manufacturing; Supply chain mangement; digital printing; technology;

    Abstract : Shorter product life cycles (Ottosson, 2004) and more diversified offers of products (Olsmats, 2002) are market trends in the present day. Companies have to deal with customers with rapidly changing demands, who are looking for high-quality products at low costs. READ MORE

  2. 2. Commercialising social media a study of fashion (blogo)spheres

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Christofer Laurell; Stockholms universitet.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Administration; företagsekonomi; social media; commercialisation; marketing; fashion; blogs; spheres;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE

  3. 3. An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits

    University dissertation from Luleå tekniska universitet

    Author : Åsa Friberg; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. READ MORE

  4. 4. Artificial market actors : explorations of automated business interactions

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Richard Gatarski; Stockholms universitet.; [2001]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Artificial intelligence; Electronic commerce; Marknadsföring; Artificiell intelligens; Elektronisk handel; Business Administration; företagsekonomi;

    Abstract : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. READ MORE