Search for dissertations about: "dissertation on digital marketing"

Showing result 1 - 5 of 15 swedish dissertations containing the words dissertation on digital marketing.

  1. 1. Digital Marketing Strategy B2B and Stakeholders Communication

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Maryam Lashgari; KTH.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  2. 2. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    University dissertation from Luleå : Luleå University of Technology

    Author : Terrence Brown; Luleå tekniska universitet.; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

  3. 3. Servicescape for Digital Wellness Services for Young Elderly

    University dissertation from Åbo : Åbo Akademi University Press

    Author : Hans Allmér; [2018]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE

  4. 4. Innovative Behaviour of Small Firms Essays on Small Firms' Internationalisation and Use of Online Channels

    University dissertation from Umeå universitet

    Author : Vladimir Vanyushyn; Umeå universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

  5. 5. Customised information on packaging driving forces and logistical aspects

    University dissertation from Umeå universitet

    Author : Magnus Viström; KTH.; [2004]

    Abstract : This thesis work is divided into two parts that relate to each other. The first part investigates driving forces and limiting factors in the customisation of information on packaging and the second part focuses on how the customisation task should be performed in order to obtain high productivity and efficient logistics. READ MORE