Search for dissertations about: "dissertation on green marketing"

Found 2 swedish dissertations containing the words dissertation on green marketing.

2. 1. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

   Author : Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

   Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

4. 2. Environmental issues and the information technology industry : essays on branding and product development

   Author : Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. READ MORE