Search for dissertations about: "doctoral thesis in consumer behavior"
Showing result 1 - 5 of 72 swedish dissertations containing the words doctoral thesis in consumer behavior.
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1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE
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2. Experiencing sense of place in a virtual environment : real in the moment?
Abstract : The main goal of this thesis is to contribute to telepresence research by investigating a sightseeing experience in a virtual environment (VE) and by discussing insights from theories of telepresence, perception, experience of place, marketing and philosophy. The empirical work concerns a sightseeing experience, a visit to a city in a videogame (the VE). READ MORE
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3. Understanding Consumer Choices in Multichannel Retailing
Abstract : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. READ MORE
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4. Essays in Labor Economics and Consumer Behavior
Abstract : This thesis consists of three essays on labor economics and consumption behavior. “Consumption and Information: A Study of Consumer Behavior using Daily Data” studies the joint dynamics of information and consumption using data on a daily frequency. READ MORE
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5. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE