Search for dissertations about: "e brand"

Showing result 1 - 5 of 52 swedish dissertations containing the words e brand.

2. 1. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

   Author : Mikael Andéhn; Fredrik Nordin; Per-Olof Berg; Mats E. Nilsson; Leif E. Hem; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

   Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE

4. 2. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

   Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

   Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

5. 3. Dynamic Matrix Algorithms and Applications in Convex and Combinatorial Optimization

   Author : Jan van den Brand; Danupon Na Nongkai; Santosh Vempala; KTH; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Dynamic Algorithm; Data Structure; Optimization; Linear Program; Bipartite Matching; Shortest Path; Maximum Flow; Minimum Cost Flow; Diameter; Computer Science; Datalogi;

   Abstract : Dynamic algorithms are used to efficiently maintain solutions to problems where the input undergoes some changes.This thesis studies dynamic algorithms that maintain solutions to linear algebra problems and we explore their applications and implications for dynamic graphs and optimization problems. READ MORE

6. 4. Exploring malaria case mangement of underfive children at households and public primary health care facilities in Kibaha district, Tanzania

   Author : Stephen E D Nsimba; Karolinska Institutet; Karolinska Institutet; []
   Keywords : Malaria; underfive children; chloroquine; sulfadoxine pyrimethamine; case management; mothers guardians; households; public health care facilities; Tanzania;

   Abstract : Background: Chloroquine (CQ) was the first line drug for treating malaria in Tanzania until 2001 when it was replaced with sulfadoxine/pyrimethamine (SP). The first four studies (I -IV) were conducted before the policy change, and the last one (V) after. READ MORE

7. 5. Elusive intangibles : Exploring the experience of authenticity in product development

   Author : Per Kristav; Innovation; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

   Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE