Search for dissertations about: "eWOM"

Found 2 swedish dissertations containing the word eWOM.

  1. 1. Contagious Communications The role of emotion in viral marketing

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Elsie Margaretha Botha; KTH.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

  2. 2. Factors Affecting Upvoting Intention On Social Bookmarking Sites

    University dissertation from Luleå tekniska universitet

    Author : Kasra Kassaeyan; Luleå tekniska universitet.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Abstract : Technological developments of last decade have changed how people communicate and how companies operate. With the emergence of the Internet, and specifically of the interactive web or Web 2. READ MORE