Search for dissertations about: "educational marketing"
Showing result 1 - 5 of 11 swedish dissertations containing the words educational marketing.
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1. The market for whom? Consumers in need of special support in the Swedish market system of education
Abstract : The aim of this thesis was to analyse and describe the market system of education for consumers in need of special support. Sweden in the beginning of the 1990s implemented a market system of education with the expectation that it will serve the interest of all consumers. READ MORE
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2. Bounded Horizons : A study of upper secondary school choice for newly arrived students
Abstract : Graduating primary school students in Sweden choose their upper secondary school within a unique quasi-market school system. The students may choose specialized programs but must also be accepted based on grade rankings by the schools. Despite equity arguments for the school choice model, opportunities are not equally available for all students. READ MORE
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3. English-Medium Instruction in Sweden : Perspectives and practices in two upper secondary schools
Abstract : This thesis presents English-medium instruction (EMI) in the Swedish context, focusing on perspectives and practices in two schools. The research question is as follows: How and why is EMI offered, chosen, and practiced in the Swedish upper secondary school today? The aim is to explore the status of the educational option, the reasons for offering EMI to stakeholders, the stakeholders’ beliefs about and goals of EMI, and the implementation of EMI in the classroom. READ MORE
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4. Developing Entrepreneurial Competencies - An Action-Based Approach and Classification in Education
Abstract : A question within entrepreneurial education that never seems to go out of fashion is “Can entrepreneurship be taught?”. To address this question, this thesis adopts the view that becoming entrepreneurial requires direct experience, and explores how learning-by-doing can be put to use in entrepreneurial education through action-based approaches. READ MORE
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5. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services
Abstract : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. READ MORE