Search for dissertations about: "effect of social media marketing thesis"

Showing result 1 - 5 of 6 swedish dissertations containing the words effect of social media marketing thesis.

2. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

4. 2. Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

   Author : Mignon Reyneke; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. READ MORE

5. 3. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

   Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE

6. 4. Occupational injuries and communications in Swedish agriculture safety interventions

   Author : Catharina Alwall Svennefelt; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
   Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Systemic changes in Swedish agriculture have seen the average farm size increase, employees become more common, adoption of new technologies and an ageing farm population. This has led to many new physical and psychological health risks and the need for continued work in preventing occupational injuries. READ MORE

7. 5. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement

   Author : Erik Hunter; Per Davidsson; Helén Anderson; Claes Wahlbin; Eileen Fischer; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

   Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE