Search for dissertations about: "emotion marketing"
Found 4 swedish dissertations containing the words emotion marketing.
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1. Contagious Communications : The role of emotion in viral marketing
Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE
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2. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE
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3. Drivers to and barriers against sustainable consumption : exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles
Abstract : With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. READ MORE
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4. Speaking about social suffering? : Subjective understandings and lived experiences of migrant women and therapists
Abstract : This thesis aims to investigate and illuminate lived experiences, cultural representations, and organizational conditions that influence the way therapists in Swedish psychiatry receive and treat migrant women. This overall aim is pursued through two distinct but interlinked part-studies. READ MORE