Search for dissertations about: "emotional marketing"

Showing result 1 - 5 of 13 swedish dissertations containing the words emotional marketing.

  2. 1. Servicescape for Digital Wellness Services for Young Elderly

    Author : Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE

  4. 2. Contagious Communications : The role of emotion in viral marketing

    Author : Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

  5. 3. Members in Tourism Settings : their motivations, behaviours and roles

    Author : Anna Karin Olsson; Högskolan Väst; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationship marketing; membership; nonprofit; tourism; co-creation; Business administration; Företagsekonomi; relationship marketing; membership; nonprofit; tourism; co-creation;

    Abstract : Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. READ MORE

  6. 4. Developing Entrepreneurial Competencies - An Action-Based Approach and Classification in Education

    Author : Martin Lackéus; Chalmers tekniska högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; learning; venture creation; education; enterprise education; entrepreneurial competencies; Entrepreneurship education; emotional events; longitudinal case study;

    Abstract : A question within entrepreneurial education that never seems to go out of fashion is “Can entrepreneurship be taught?”. To address this question, this thesis adopts the view that becoming entrepreneurial requires direct experience, and explores how learning-by-doing can be put to use in entrepreneurial education through action-based approaches. READ MORE

  7. 5. Communication of brand personality by some top business schools online

    Author : Robert Opoku; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : Organizations perceive their brands to possess a personality that consumers either use as an avenue for self-expression or to experience the anticipated emotional benefits that differentiate one brand from another. These perceived brand personalities emerge through the different ways organizations present themselves. READ MORE