Search for dissertations about: "entrepreneurial marketing"

Showing result 1 - 5 of 18 swedish dissertations containing the words entrepreneurial marketing.

2. 1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

   Author : Caitlin Ferreira; Esmail Salehi-Sangari; Julie S. Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur; Industrial Marketing; Industriell marknadsföring;

   Abstract : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. READ MORE

4. 2. Doctoral education in the entrepreneurial university : enhanced employability?

   Author : Eloïse Germain-Alamartine; Magnus Klofsten; Dzamila Bienkowska; Peter Van der Sijde; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial university; Doctoral education; Job mismatches; Regional development; Entrepreneurship; Non-academic careers; Employability; Entreprenöriella universitet; Doktorsexamen; Matchning på arbetsmarknaden; Regional utveckling; Entreprenörskap; Icke-akademisk karriär; Anställningsbarhet;

   Abstract : This dissertation explores the issue of employability of doctorate holders through the theoretical lens of the model of the entrepreneurial university. It starts from the observation that there is a bottleneck in the academic labour market in many countries, making it increasingly difficult for recent doctoral graduates to engage in an academic career. READ MORE

5. 3. Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise

   Author : Kristina Lindh; Bengt Gustavsson; David Carson; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; reciprocal engagement; convincing manifestation; caring embrace; grounded theory; social interaction; interest creation; relationship developing; entrepreneurial marketing; not-for-profit organizations; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. READ MORE

6. 4. Developing Entrepreneurial Competencies - An Action-Based Approach and Classification in Education

   Author : Martin Lackéus; Chalmers tekniska högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; learning; venture creation; education; enterprise education; entrepreneurial competencies; Entrepreneurship education; emotional events; longitudinal case study;

   Abstract : A question within entrepreneurial education that never seems to go out of fashion is “Can entrepreneurship be taught?”. To address this question, this thesis adopts the view that becoming entrepreneurial requires direct experience, and explores how learning-by-doing can be put to use in entrepreneurial education through action-based approaches. READ MORE

7. 5. (Re)acting the city. Physical planning practices and challenges in urban development projects of the Entrepreneurial City

   Author : Ana Mafalda Madureira; Blekinge Tekniska Högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Entrepreneurial City; Physical planning; Large-scale urban development project; Malmö; Urban policy;

   Abstract : The aim of this dissertation is to traceand discuss the practices and challenges of physical planning within an Entrepreneurial City approach to urban policy. The research aim is addressed by focusing on three questions: 1) how have the practices of physicalplanning been influenced by the context of an Entrepreneurial City approach to urban policy 2) how has physical planning responded to this urban policy context, and 3) which potential dilemmas for physical planning practice derive from this new context? By an Entrepreneurial City approach tourban policy I understand an approach whereby there is an attention placed over strategies to promote local economic growth and attract investments, companies and specific types of people in to the city. READ MORE