Search for dissertations about: "entrepreneurs using social media"

Found 2 swedish dissertations containing the words entrepreneurs using social media.

  1. 1. Marketing Fads and Fashions

    University dissertation from Göteborg : University of Gothenburg

    Author : Christofer Pihl; Göteborgs universitet.; Gothenburg University.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE

  2. 2. Playing the Matching Game An Institutional Analysis of Executive Recruitment and Selection in Software Start-ups: Silicon Valley and Stockholm

    University dissertation from Stockholm : Acta Universitatis Stockholmiensis

    Author : Tiziana Sardiello; Stockholms universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; job-matching; executive recruitment; executive selection; entrepreneurship; start-up; software; institutionalism; institutional logics; Silicon Valley; Stockholm; SOCIAL SCIENCES Social sciences Sociology; SAMHÄLLSVETENSKAP Socialvetenskap Sociologi; Sociology; sociologi;

    Abstract : Software start-ups make media headlines daily, suggesting that it may take only a garage and two engineering students to begin such companies, and that these same people will constitute the core of the executive team until these organizations become multinational giants. Despite these spontaneous starts, newly formed entrepreneurial ventures have many obstacles to overcome in their resource and cultural environments when establishing their practices. READ MORE