Search for dissertations about: "entrepreneurs using social media"

Found 4 swedish dissertations containing the words entrepreneurs using social media.

  2. 1. Personalising service user engagement : entrepreneurs and membership organisations in the mental health sector

    Author : Hilda Näslund; Urban Markström; Stefan Sjöström; Martin Börjeson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mental health; social mobilisation; service user movement; experiential knowledge;

    Abstract : New modes of social mobilisation are emerging in the mental health sector. Member-based mental health service user organisations (MHSUOs), targeting people with lived experience of mental ill-health and occasionally their relatives, have been active in Sweden since the 1960s. READ MORE

  4. 2. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Author : Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE

  5. 3. Sharing Economy Business Models : Addressing the design-implementation gap

    Author : Steven Curtis; Internationella miljöinstitutet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sharing economy; sharing economy business models; sustainable business models; Design Science Research DSR ;

    Abstract : Despite sharing being a long-practiced form of consumption, the concept ‘sharing economy’ has emerged only recently. New business models have proliferated, utilising technology to reduce transaction costs and facilitate shared access. READ MORE

  6. 4. Playing the Matching Game : An Institutional Analysis of Executive Recruitment and Selection in Software Start-ups: Silicon Valley and Stockholm

    Author : Tiziana Sardiello; Christofer Edling; Mary Brinton; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; job-matching; executive recruitment; executive selection; entrepreneurship; start-up; software; institutionalism; institutional logics; Silicon Valley; Stockholm; Sociology; Sociologi; Sociology; sociologi;

    Abstract : Software start-ups make media headlines daily, suggesting that it may take only a garage and two engineering students to begin such companies, and that these same people will constitute the core of the executive team until these organizations become multinational giants. Despite these spontaneous starts, newly formed entrepreneurial ventures have many obstacles to overcome in their resource and cultural environments when establishing their practices. READ MORE