Search for dissertations about: "ethical consumer"

Showing result 1 - 5 of 14 swedish dissertations containing the words ethical consumer.

2. 1. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors

   Author : Jonas Nilsson; Sofia Isberg; Tommy Nöhr Jensen; Anna-Carin Nordvall; Tina Harrison; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer decision making; complex decision making environments; socially responsible investment; ethical investment; mutual funds; private investment; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. READ MORE

4. 2. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media

   Author : Johanna Arnesson; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis; media and communication studies;

   Abstract : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. READ MORE

5. 3. Understanding Consumer Choices in Multichannel Retailing

   Author : Svetlana Kolesova; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. READ MORE

6. 4. Education for sustainable food consumption in home and consumer studies : Lärande för hållbar matkonsumtion i hem- och konsumentkunskap

   Author : Emmalee Gisslevik; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Ekologiska livsmedel; Utbildning; Hem- och konsumentkunskap; Grundskolan; Läroplaner; Hållbar utveckling; Natural foods; Curricula; Education; Education; Elementary; Elementary schools; Home economics; Sustainable development; Education for sustainable development; Sustainable consumption; Sustainable food consumption; Compulsory school; Food;

   Abstract : Education as a means to enable sustainable food consumption has gained increasing recognition as a vital means to decrease current burdens upon both natural resources and human health. In response, the Swedish compulsory school subject of home and consumer studies, which positions education about food as core content, has been revised to incorporate in its national syllabus a perspective of sustainable development since 2011. READ MORE

7. 5. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

   Author : Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

   Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE