Search for dissertations about: "ethical marketing"

Showing result 1 - 5 of 7 swedish dissertations containing the words ethical marketing.

2. 1. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

   Author : Mariko Takedomi Karlsson; Humanekologi; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

   Abstract : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. READ MORE

4. 2. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

   Author : Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

   Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE

5. 3. Sustainable purchasing in the retail industry : a model of environmentally responsible purchasing

   Author : Kaveh Peighambari; James P. Rakowski; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : Given the important role that businesses play in addressing the issue of environmental sustainability, a perspective on organizations’ responsiveness toward environmental sustainability suggests that one of the most challenging decisions to be made within an organization is to engage in environmental purchasing. Because preserving the environment and maintaining economic growth have become the goal for many organizations, decisions about sustainable organizational purchasing are growing in importance. READ MORE

6. 4. Critical paediatric bioethics and the treatment of short stature : an interdisciplinary study

   Author : Maria Cristina Murano; Kristin Zeiler; Patrice Bourdelais; Bjørn Hofmann; Linköpings universitet; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; critical paediatric bioethics; growth hormone treatment; medicalisation; phenomenology of the body; critical disability studies; short stature; drug regulations;

   Abstract : Several studies have argued that there is a correlation between short stature and negative experiences and characteristics, such as social discrimination, economic disadvantage, health problems (especially for men). The idea that short men have a disadvantage in social interactions and in partner choices is also widespread in popular culture and common knowledge. READ MORE

7. 5. The Corporate Code of Ethics at Home, Far Away and in Between : Sociomaterial Translations of a Traveling Code

   Author : Maira Babri; Ulrica Nylén; Tommy Jensen; Niklas Egels-Zandén; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Corporate Code of Ethics; Translation; Actor-Network Theory; Sociomateriality; Fluid; Vaporous;

   Abstract : Corporate codes of ethics (CCEs) have become increasingly prevalent as overarching ethical guidelines for multinational corporations doing business around the globe. As formal documents, governing corporations’ work, policies, and ways of doing business, CCEs are meant to guide all business activities and apply to all of the corporation’s employees, suppliers, and business partners. READ MORE