Search for dissertations about: "fashion retailing"

Showing result 1 - 5 of 6 swedish dissertations containing the words fashion retailing.

2. 1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

   Author : Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

   Abstract : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. READ MORE

4. 2. Customisation of Fashion Products Using Complete Garment Technology

   Author : Joel Peterson; Högskolan i Borås; []
   Keywords : flat knitting technology; knitting technology; mass customisation; mass customization; complete garment; whole garment; fashion logistics; co-design; supply chain management; Textile technology; Textiles and Fashion General ; Textil och mode generell ;

   Abstract : Complete garment knitting technology is a method of producing knitted products, generally fashion garments, ready-made directly in the knitting machine without additional operations such as cutting and sewing. This makes it possible to manufacture a knitted fashion garment with fewer processes then with conventional production methods. READ MORE

5. 3. Towards returns management strategies in internet retailing

   Author : Stefan Karlsson; Förpackningslogistik; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet retailing; consumer returns; supply chain management; return policy; returns management strategy;

   Abstract : The digital transformation of the retailing industry in recent years has had a profound effect on consumers’ behaviour on a global scale. When shopping and browsing online, consumers are not able to “touch and feel”, which means that product returns are inevitable. READ MORE

6. 4. Data-driven AI Techniques for Fashion and Apparel Retailing

   Author : Chandadevi Giri; Ulf Johansson; Jenny Balkow; Xianyi Zeng; Sebastien Thomessey; Maria Riveiro; Högskolan i Borås; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Digitalization; artificial intelligence; fashion and apparel industry; churn prediction; sales forecasting; campaign analysis; data driven AI decision-making; 数字化，人工智能，服装产业，客户流失预测，销售预测，竞争分析，数据驱动的人 工智能决策; Digitalisation; intelligence artificielle IA; industrie de la mode et de l habillement; prédiction de désabonnement; prévision des ventes; analyse des promotions; Prise de décision par IA axée sur les données; Digitalisering; Artificiell intelligens; Modeindustrin; Churnprediktion; Försäljningsprognoser; Kampanjanalys; Datadriven AI; Beslutsstöd; Business and IT; Handel och IT; Textil och mode generell ; Textiles and Fashion General ;

   Abstract : Digitalisation allows companies to develop many new ways of interacting with customers and other stakeholders. These digital interactions typically generate data that can be stored and later processed for different objectives. READ MORE

7. 5. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

   Author : Angelica Blom; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE