Search for dissertations about: "franchise"

Found 3 swedish dissertations containing the word franchise.

  1. 1. Performance in Franchise Systems The Franchisee Perspective

    University dissertation from Linköping : Linköping University Electronic Press

    Author : Ehsan Asgharian Bourkheili; Linköpings universitet.; Linköpings universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE

  2. 2. More than Meets the Eye Transmedial entertainment as a site of pleasure, resistance and exploitation

    University dissertation from Karlstad : Karlstads universitet

    Author : Karin Fast; Karlstads universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE

  3. 3. Enhancing SMEs competitive advantage by franchising

    University dissertation from Linköping : Linköping University Electronic Press

    Author : Ehsan Asgharian Bourkheili; Linköpings universitet.; Linköpings universitet.; [2014]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : Although there is a large body of literature on franchising systems that are mainly produced from the franchisor's perspective, looking at franchising from the franchisee's point of view has remained largely uninvestigated. Creating and sustaining competitive advantage is the prerequisite for the franchisee's (as an SME) survival in today's competitive environment. READ MORE