Search for dissertations about: "franchisee’s perspective"

Found 2 swedish dissertations containing the words franchisee’s perspective.

  1. 1. Performance in Franchise Systems : The Franchisee Perspective

    Author : Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE

  2. 2. Enhancing SMEs competitive advantage by franchising

    Author : Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Kayhan Tajedini; Linköpings universitet; []
    Keywords : ;

    Abstract : Although there is a large body of literature on franchising systems that are mainly produced from the franchisor's perspective, looking at franchising from the franchisee's point of view has remained largely uninvestigated. Creating and sustaining competitive advantage is the prerequisite for the franchisee's (as an SME) survival in today's competitive environment. READ MORE