Search for dissertations about: "gender stereotypes in advertising"

Found 3 swedish dissertations containing the words gender stereotypes in advertising.

  2. 1. Understanding Advertising Stereotypes : Social and Brand-Related Effects of Stereotyped versus Non-Stereotyped Portrayals in Advertising

    Author : Nina Åkestam; Handelshögskolan i Stockholm; []
    Keywords : ;

    Abstract : This thesis examines consumer responses to stereotyped and non-stereo­typed portrayals in advertising. More specifically, it investigates the impact of stereotyped versus non-stereotyped portrayals in terms of gender, ethnicity, and sexual orientation on social effects, such as social connectedness and empathy, and brand-related effects, such as ad attitudes, brand attitudes, and purchase intentions. READ MORE

  4. 2. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995

    Author : Perry Johansson; Frank Dikötter; Stockholms universitet; []
    Keywords : HUMANITIES and RELIGION; HUMANIORA och RELIGIONSVETENSKAP; sinologi; Sinology;

    Abstract : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. READ MORE

  5. 3. (Re)producing a periphery : popular representations of the Swedish North

    Author : Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE