Search for dissertations about: "grön marknadsföring"

Found 1 swedish dissertation containing the words grön marknadsföring.

2. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

   Author : Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

   Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE