Search for dissertations about: "gröna marknadsföringsstrategier"
Found 2 swedish dissertations containing the words gröna marknadsföringsstrategier.
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1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021
Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE
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2. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions
Abstract : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. READ MORE