Search for dissertations about: "green consumer behavior"

Found 5 swedish dissertations containing the words green consumer behavior.

  1. 1. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Author : Ulf Aagerup; Göteborgs universitet. Handelshögskolan. Företagsekonomiska institutionen; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI;

    Abstract : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. READ MORE

  2. 2. It’s Not What You Sell – It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Author : Ulf Aagerup; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

    Abstract : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. READ MORE

  3. 3. Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle

    Author : Johan Jansson; Agneta Marell; Annika Nordlund; John Thøgersen; Umeå universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diffusion of innovations DOI ; value-belief-norm VBN theory; alternative fuel vehicles AFV ; eco-innovation; early adoption; curtailment behaviors; proenvironmental attitudes; innovation characteristics; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. READ MORE

  4. 4. The economics of renewable energy support

    Author : Kristina Ek; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economics; Nationalekonomi;

    Abstract : This dissertation consists of an introductory part and five self-contained papers, all related to the issue of promoting renewable power sources. Paper I provides an econometric analysis of the most important determinants of Swedish households’ willingness to pay a premium for “green” electricity. READ MORE

  5. 5. Eco-friendliness in the brand experience of high-tech products

    Author : Ulla A. Saari; Finland Tampere Tampere University of Technology; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES;

    Abstract : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. READ MORE