Search for dissertations about: "green marketing"

Showing result 1 - 5 of 13 swedish dissertations containing the words green marketing.

  1. 1. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

    Author : Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

    Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

  2. 2. Marketing for Life Cycle Thinking

    Author : Emma Rex; Chalmers University of Technology; []
    Keywords : TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

    Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

  3. 3. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

    Author : Catrin Lammgård; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; freight; transportation; transport market segmentation; green purchasing; sustainable logistics; shippers´ buying behavior; environmental management; green marketing;

    Abstract : .... READ MORE

  4. 4. Green Retailing - A socio-material analysis

    Author : Christian Fuentes; Institutionen för service management och tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer culture; consumption; retail; Green marketing; nature; socio-material practice; ethnographic method;

    Abstract : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. READ MORE

  5. 5. Premises for Linking Life Cycle Considerations with Marketing

    Author : Emma Rex; Chalmers University of Technology; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

    Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE