Search for dissertations about: "green marketing"
Showing result 11 - 14 of 14 swedish dissertations containing the words green marketing.
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11. Environmental issues and the information technology industry : essays on branding and product development
Abstract : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. READ MORE
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12. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing
Abstract : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. READ MORE
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13. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions
Abstract : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. READ MORE
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14. Conjoint analysis as a tool for communication and corporate environmental decision-making
Abstract : Conjoint analysis has been used extensively in marketing, transportation and healthcare for the past 50 years. Since the mid-1990s, it has also been applied to an increasing number of environmental issues. In this thesis, conjoint analysis is applied to environmental objectives of the Swedish steel industry. READ MORE