Search for dissertations about: "green marketing"
Showing result 6 - 10 of 14 swedish dissertations containing the words green marketing.
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6. Premises for Linking Life Cycle Considerations with Marketing
Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE
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7. Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness
Abstract : Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. READ MORE
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8. Geographies of Place Branding : Researching through small and medium sized cities
Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE
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9. Green packaging development in theory and practice
Abstract : In the light of the environmental challenges society is facing it is important thatboth products and their packaging systems are optimised from an environmental perspective. Previous research highlights that environmental optimisation of packaging requires an integrated assessment of product and packaging together. READ MORE
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10. Unravelling the Green Packaging Dilemma : Packaging Development for Sustainable Food Supply Chains
Abstract : Green packaging development (GPD) involves the process of developing packaging with minimized environmental impact. Over the last decade, the GPD perspective has evolved from a traditionally packaging material-focused one to a holistic one. READ MORE