Search for dissertations about: "gupea_2077"

Showing result 1 - 5 of 11 swedish dissertations containing the word gupea_2077.

  2. 1. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Author : Ulf Aagerup; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

    Abstract : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. READ MORE

  4. 2. Nothin New under the Sun : Essays on the Economic History of Intellectual Property Rights in Music

    Author : Staffan Albinsson; Göteborgs universitet; []
    Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Intellectual property rights in music; music copyrights; performing rights; cultural economics; winner-take-all;

    Abstract : https://gupea.ub.gu.se/bitstream/2077/32756/4/gupea_2077_32756_4. READ MORE

  5. 3. Tree-thinking and nemertean systematics

    Author : Mikael Härlin; Per Sundberg; Jon Norenburg; University of Gothenburg; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Evolutionary Biology; Evolutionsbiologi;

    Abstract : .... READ MORE

  6. 4. Laws, Attitudes and Public Policy

    Author : Niklas Jakobsson; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attitudes; Child care; Economics;

    Abstract : Paper 1: Do laws affect attitudes? An assessment of the Norwegian prostitution law using longitudinal data The question of whether laws affect attitudes has inspired scholars across many disciplines, but empirical knowledge is sparse. Using longitudinal survey data from Norway and Sweden, collected before and after the implementation of a Norwegian law criminalizing the purchase of sexual services, we assess the short-run effects on attitudes using a difference-indifferences approach. READ MORE

  7. 5. Codifying Knowledge

    Author : Ulrika Lundh Snis; Högskolan Väst; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Människa-dator-interaktion; Lärande organisationer; Datorisering -- sociala aspekter; Knowledge management; Organizational learning; Human-computer interaction; Informatik; Informatics;

    Abstract : .... READ MORE