Search for dissertations about: "impact consumer"

Showing result 1 - 5 of 166 swedish dissertations containing the words impact consumer.

2. 1. Consumer Trust in Drinking Water Supply - assessing the interface between the supplier and the consumer

   Author : Christina Lundéhn; Chalmers tekniska högskola; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; consumer trust; Accra; qualitative assessment; Drinking water supply; Gothenburg;

   Abstract : This thesis explores the interface between the supplier and the consumer to identify factors that have influence on consumer trust in water supply. This is done through field studies in two different consumer situations: 1) Accra (Ghana) where access to water is limited and can be an everyday struggle and 2) Gothenburg (Sweden) where water is abundant and water supply is taken for granted. READ MORE

4. 2. Explorations in Values Awareness : Elicitation of Consumer Preferences for Information Systems Development

   Author : Eric-Oluf Svee; Jelena Zdravkovic; Paul Johannesson; Fredrik Björck; Stockholms universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; requirements engineering; business-IT alignment; consumer preferences; Informatics and System Science; informatik med systemvetenskap;

   Abstract : The need for complex software to coordinate the activities of modern enterprises has become a necessity for their success. As business sectors are rapidly reshaped, organizations become global, and consumers have a seemingly endless degree of choice, these competitive conditions require software engineers to incorporate consumer values—personal judgments based on comparative, preferential experiences—into the design of such supporting software. READ MORE

5. 3. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

   Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

   Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

6. 4. Essays on welfare and debt : From impact evaluation in Kenya to Canadian housing markets

   Author : Jean-Philippe Deschamps-Laporte; Lars Hultkrantz; Jörgen Levin; Gunnar Isacsson; Elin Vimefall; Dick Durevall; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Impact evaluation; rural development; agricultural extension; technology adoption; wealth effect; housing; household debt;

   Abstract : This thesis is comprised of two independent essays on the topics of impact evaluation, and one essay on the housing wealth-effect. The essays address key questions on welfare and spending decisions made by households when subject to government assistance programs and increases in housing prices. READ MORE

7. 5. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors

   Author : Jonas Nilsson; Sofia Isberg; Tommy Nöhr Jensen; Anna-Carin Nordvall; Tina Harrison; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer decision making; complex decision making environments; socially responsible investment; ethical investment; mutual funds; private investment; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. READ MORE