Search for dissertations about: "impact of digital marketing"

Showing result 1 - 5 of 6 swedish dissertations containing the words impact of digital marketing.

  2. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

  4. 2. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

    Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

  5. 3. The Digital Transformation of the Manufacturing Industry : Metamorphic Changes and Value Creation in the Industrial Network

    Author : Vincent Fremont; Enrico Baraldi; Cecilia Lindh; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Networks; Industrial Marketing and Purchasing; Resource Interaction; Digital Transformation; Industry 4.0; Engineering Science with specialization in industrial engineering and management; Teknisk fysik med inriktning mot industriell teknik;

    Abstract : The Industry 4.0 trend poses many challenges for the manufacturing industry and societies generally. The trend presents new challenges and opportunities related to industrial competitiveness and sustainability, as industrial firms adopt digital technologies to change how they interact and exchange data across their industrial network. READ MORE

  6. 4. Aspects of the Impact of Technology Integration on Agility and Supply Chain Management - the Potential of Digital Packaging Printing

    Author : Magnus Viström; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; agile manufacturing; Supply chain mangement; digital printing; technology;

    Abstract : Shorter product life cycles (Ottosson, 2004) and more diversified offers of products (Olsmats, 2002) are market trends in the present day. Companies have to deal with customers with rapidly changing demands, who are looking for high-quality products at low costs. READ MORE

  7. 5. Servicescape for Digital Wellness Services for Young Elderly

    Author : Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE