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Found 3 swedish dissertations matching the above criteria.

  2. 1. The impact of consumer knowledge, information mode and presentation form on advertising effects

    Author : Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE

  4. 2. Essays on mortgage rate choice in Sweden

    Author : Maria Hullgren; Hans Lind; Bo Söderberg; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mortgage choice; Swedish mortgage market; consumer characteristics; borrower perceptions; financial advice; housing co-operatives;

    Abstract : Buying a home is for many households the financially most important purchase they will make. The choice of mortgage instrument is also of importance in that it will determine a household’s financial exposure. READ MORE

  5. 3. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

    Author : Angelica Blom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE