Search for dissertations about: "influencer marketing"

Found 1 swedish dissertation containing the words influencer marketing.

2. 1. Mining of User Profiles in Online Social Networks for Improved Personalized Recommendations

   Author : Shatha Jaradat; Mihhail Matskin; James Caverlee; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : We have focused on influencer-based marketing in online social networks as a source of implicit learning about the preferences of social media users. Those users who use social networks on a daily basis are also the online shoppers who are confronted with huge information overload and a wide variety of online products and brands to choose from. READ MORE