Search for dissertations about: "initiative-selling"
Found 1 swedish dissertation containing the word initiative-selling.
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1. Enter the Dragon : Toward a Micro-political View on Subsidiary Initiatives
Abstract : Subsidiary initiatives are proactive, entrepreneurial activities that arise locally without central directives or planning from headquarters. Prior research suggests that subsidiary initiatives are crucial to multinational corporations’ (MNCs) success in foreign locations as they hold the potential to enhance local responsiveness, worldwide learning, and global integration by the leveraging of new knowledge. READ MORE
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