Search for dissertations about: "innovative marketing"

Showing result 1 - 5 of 18 swedish dissertations containing the words innovative marketing.

2. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

4. 2. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

   Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

5. 3. Innovative Security Business : Innovation, Standardization, and Industry Dynamics in the Swedish Security Sector, 1992–2012

   Author : David Birksjö; Marcus Box; Karl Gratzer; Jerker Moodysson; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; innovation output; industrial innovation patterns; standardization; industry dynamics; the Swedish security guard industry and security sector; service industries; mature industries; low-technology industries; innovation measurements and indicators; Literature-based Innovation Output Approach; patents; trademarks; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

   Abstract : The overall aim of this dissertation is to generate new knowledge on innovation output and standardization in industries where innovation output typically is considered sparse. This is done through the longitudinal study of the Swedish security guard industry and security sector 1992-2012. READ MORE

6. 4. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

   Author : John Buffington; Ian McCarthy; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

7. 5. Building Employer Brands: The Employee Perspective

   Author : Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Abstract : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. READ MORE